Piper Jaffray: Apple Pay is the most preferred payments platform

In a note to investors — as noted by Bidness Etc. -- Piper Jaffray analyst Gene Munster said a survey on digital payments services involving 507 merchant processing channel partners showed that 44% of merchant customers had used or requested that digital payments solution be implemented. Of the merchants surveyed, 67% wanted Apple Pay to be installed.

Eighteen percent wanted Android Pay/Google Wallet. Eight percent said they’s like to use PayPal, and 7% said that Samsung Pay should be implemented.

Munster was surprised to find that PayPal, the leader in mobile payments, had “so significantly under-indexed” Apple Pay and Android Pay. He believes that the survey results suggest that future demand for mobile payments solutions will be strong and that Apple Pay will become a popular brand. However, the analyst anticipates that Apple Pay will generate less than 1% of Apple's revenues and earnings in 2017.