Is it time to end big, annual updates of Mac OS X?

Do we really need major, highly touted updates to software like Mac OS X or is it time for continuous updating in the background?

These upgrades will keep coming regardless of whether or not Apple makes a big public announcement about, say, Mac OS X Mojave. My pal, J. Scott Anderson, notes that, by removing the annual-big-OS-announcement scenario, we'd get feature updates faster. Why not just run a continuous improvement cycle and add the features as they come on-line and are tested, he says.

There's solid reasoning in Scott's argument, though I would personally miss the Big Announcement at Apple’s Worldwide Developer Conference. Perhaps that's just the journalist in me. What about you? Would you prefer constant upgrades (beyond those with bug fixes) or do you like the current method of major updates and the accompanying hoopla?