In 2015, on-demand music streaming services (Spotify, Apple Music, Rhapsody, Pandora, Cricket, Google Play, Medianet, Slacker, Xbox Music, YouTube, and VEVO) grew to 317 billion streams, doubling doubling from 2014, which saw 164.5 billion songs streamed, according to Nielsen’s year-end music report, as noted by TechCrunch.
Album sales were down by 6% in 2015, but that’s better than 2014, when they dropped by 11%. What’s more, sales of vinyl grew in 2015. Sales were up 30%, and accounted for almost 9 % of physical album sales.
In 2015, digital track sales were also down thanks to streaming’s rise, dropping 12.5% to 964.8 million units in 2015. That’ a decline from 2014’s 1.1 billion units.
Digital album sales didn’t fare as badly, though. Last year, they declined only 2.9 % to 103.3 million, down from 106.5 million in 2014.
The good news is that “stream equivalent” albums grew. According to Billboard, the increase in songs streamed in 2015 can be translated into 211.5 million stream equivalent albums. That’s an increase of 109.7 million from 2014, or nearly 9% higher year-over-year.
(Apple Music now has over 10 million paying subscribers, reports the Financial Times.)