Apple CEO Tim Cook has the second-highest approval rating of tech leaders, according to a new Morning Consult poll. In the wake of a swirling conflict over whether the tech giant should help the Federal Bureau of Investigation open an iPhone in a pending criminal case, the publicity seems to be good for Cook.
While Facebook’s Mark Zuckerberg is still a relative rock star, with 48% of registered voters viewing him favorably, people also like Cook, according to Morning Consult. About four out of 10 respondents (39%) said they view the Apple leader favorably. Most of the rest (44%) said they hadn’t heard of him or have no opinion. (That’s not unusual for CEOs: 31% of voters said the same thing about Zuckerberg, and for Microsoft CEO Satya Nadella it was 59%.)
The only other tech CEO with similar recognition and favorability is Amazon’s Jeff Bezos, with 38% of respondents saying they like him, notes Morning Consult. (About half haven’t heard of him or have no opinion.)
Morning Consult is a technology and media company at the intersection of policy, politics, business, and Wall Street. It delivers “reliable, nonpartisan public opinion polling, original reporting, and market research data to over 200,000 government and industry leaders in the political, energy, finance, health, and tech industries.”