The fourth annual MasterCard Mobile Payments Study, developed in partnership with PRIME Research shows that consumers are embracing next generation payment systems such as Apple Pay. The study tracked two million global social media posts about mobile payments across Twitter, Facebook, Instagram, Forums, Google+ and YouTube, up from 85,000 posts in 2012.
“As more choices are made available to them, the conversation has evolved and consumers seem to be fully embracing the next generation of payments,” says Marcy Cohen, vice president of digital communications at MasterCard.
Digital wallets including Apple Pay, Samsung Pay, Android Pay and MasterPass dominated (97%) of total mobile payments conversations in 2015, centered on product launches, service improvements and how users are evaluating them. Outside of digital wallet discussions, contactless cards (47%) drove conversations, followed by biometrics (33%), personal payments (14%) and wearables (6%).
The study says digital wallets are gaining traction in social conversations worldwide. Within the last year there was an increase in every region including: Asia Pacific (+159%), Europe (+144%), Latin America and the Caribbean (+20%), Middle East and Africa (+111%) and North America (+519%).