Global sales of smartphones to end users totaled 403 million units in the fourth quarter of 2015, a 9.7% increase over the same period in 2014, according to Gartner, Inc.
In the fourth quarter of 2015, Samsung and Huawei were the only two top-five smartphone vendors to increase their sales to end users, notes the research group. Apple suffered its first decline in sales of smartphones — iPhone sales were down 4.4%. However, in the premium segment, despite the company's slower year-over-year fourth-quarter sales, Apple narrowed the market share gap with Samsung in 2015 as a whole.
Overall, in quarter four of 2015,smartphone sales saw their slowest growth rate since 2008. In 2015 as a whole, smartphone sales reached 1.4 billion units, an increase of 14.4% from 2014.
For total sales of smartphones in 2015, Samsung maintained the No. 1 position, but its market share declined by 2.2 percentage points. In 2015, Apple sold 225.9 million iPhones, to achieve a market share of almost 16%. Huawei’s smartphone sales approached 104 million units, up 53% year-over-year.
In terms of the smartphone operating system market, Android increased 16.6% in the fourth quarter of 2015, to account for 80.7% of the global total. iOS dropped from 20.4% in the fourth quarter of 2014 to 17.7% in the fourth quarter of 2015.