Global notebook/laptop shipments dropped “significantly” in 2015 mainly due to the impact of currency depreciation on the demand in Europe and the emerging markets, such as Latin America, according to TrendForce. However, Apple managed to overtake ASUS and Acer to become the No. 4 brand in the annual ranking, says the research group.
New MacBook models and strong demand in the U.S. drove Apple’s notebook shipments, bringing its global market share to 10.34%. That’s up from 9.3% in 2014.
According to the TrendForce, worldwide notebook shipments for 2015 totaled 164.4 million units, representing a year-on-year decline of 6.3%.
The strong U.S. demand drove HP’s notebook shipments from the beginning of last year’s second quarter. Though HP’s shipments for 2015 were smaller in volume compared with its 2014 shipments, the brand kept its No. 1 ranking with a 20.5% market share worldwide.
Lenovo’s 2015 notebook shipments grew 6.9% annually and followed closely behind HP with a market share of 19.9% (these figures exclude shipments from brands acquired by Lenovo). Dell retained third place in the 2015 ranking on account of the strong sales of its Chromebook in North America. The brand saw its notebook shipments grew 4.3% annually and took 13.7% of the global market.