In an interview with John Gruber on the Daring Fireball Talk Show, Eddy Cue, Apple's senior vice president of Internet Software and Services, and Craig Federighi, Apple's senior vice president of Software Engineering, said that Apple Music now has more than 11 million paying subscribers.
That’s 10% more than the 10 million subscribers the company announced two weeks ago. In Midia Research’s “Predictions for 2016” report music business analyst Mark Mulligan predicted that the streaming service subscribers will hit 20 million this year.
The Apple execs also commented on Walt Mossberg’s "Apple's Apps Need Work,” a re/code column that called iTunes "bloated, complex, and sluggish." Cue said Apple is continually re-evaluating iTunes, and there are plans to release a refreshed version alongside OS X 10.11.4 next month.
"That's not to say we are continuing... and will continue to think about what's the best way to architect the app and whether it makes sense to do a separate app for some of the components that are in there or all of the components that are in there,” he added. “But right now, we think we've designed iTunes and you'll see we've got a new refresh with the new version of OS X that's coming out next month that makes it even easier to use in the music space."
Federighi, commented that it’s a ”tricky balancing act" with software updates, said: "People are serious about their music and their collection, and so I think we debate pretty heavily internally the right way to evolve these things. We tend to err on the side of being pretty bold, but there's a lot of responsibility.”