Social media is the queen of hearts for single Americans on Valentine’s Day

SOASTA, which specializes in performance analytics has announced the findings of its 2016 Valentine’s Day Survey (which is, in case you don’t know, tomorrow). 

Conducted online by Harris Poll in late January 2016, the SOASTA study questioned 2,046 American adults aged 18+ and 1,158 American youths ages 8-18 to determine how Americans plan to send Valentine’s Day wishes this year. According to the new research, 79 percent of youths and 71 percent of adults plan to send Valentine’s Day wishes this year.

SOASTA’s Valentine’s Day Survey revealed that many adults plan to turn to social media to send Valentine’s Day wishes this year. Nearly one in three (32%t) of adults who plan to send Valentine’s Day wishes will do so through social media sites, including Facebook, Twitter and Snapchat. Among those who plan to send Valentine’s wishes, Americans who are not married (40%) are more likely to send Valentine’s Day wishes via social media than married Americans (28%). Married adults are more likely than the non-married to do so via traditional cards bought in a store (62 percent versus 52 percent).

Of those who will send Valentine’s Day wishes this year, more youth (37%) plan to say happy Valentine’s Day via social media than with handmade cards (36%). More girls (at 33%) than boys (25%) are planning to send Valentine’s Day wishes via social media. Texting will also be a popular method for sending Valentine’s Day greetings among both kids and adults this year. 

Thirty percent of youth plan to send Valentine’s Day text messages, with teens ages 13-18 (44%) being more likely than ‘tweens ages 8-12 (13%) to say they will do so. To contrast, only one in four adults (25%) say they plan to send Valentine’s Day text messages this year.

SOASTA’s research revealed that, while men (70%) and women (72 %t) both say they plan to send Valentine’s Day greetings, there are differences in the methods men and women plan to use. Women are more likely than men to turn to social media (29% versus 17%) and texting (30% versus 19%) to express Valentine’s Day wishes.

Nearly one in eight (18% adults who plan to send Valentine’s Day wishes say they will send e-cards, according to the research. Some men and women plan to skip Valentine’s Day greetings this year, with 28% of women and 30% of men claiming they do not plan to wish anyone a happy Valentine’s Day.