Apple CEO Tim Cook refutes the data from the IDC research group that says Apple Watch sales dipped 71% year-over-year from 3.9 million units in the this quarter of 2015 to 1.1 million units in the third quarter of 2016.
In an email to Reuters, he said that said the gadget's sell-through — a measure of how many units are sold to consumers, rather than simply stocked on retailers' shelves — reached a new high in quarter three of 2016.
"Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year," Cook wrote."Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch," he said.
However, the CEO didn’t respond to Reuter’s request for specific sales figures for the smartwatch.