Apple Watch has 46.6% of wearable online revenue for the holiday season so far

There’s a joke that 99% of all statistics are made up. Today, you have to wonder. First, the IDC research group reported that Apple Watch sales dipped 71% year-over-year from 3.9 million units in the this quarter of 2015 to 1.1 million units in the third quarter of 2016.

That would make you think that money from sales of Apple’s smartwatch would be tanking, right? However, new data collected by Slice Intelligence — as noted by AppleInsider — shows Apple holding a commanding 46.6% of the holiday market share of wearables' online revenue so far, up from 37% at the end of November 2015. 

Fitbit has fallen from 36.8% of the revenue, down to 31.9% this year. Besides Apple, the only company to gain revenue over last year's numbers is Garmin, jumping from 7.2% to 8.1%.

Slice Intelligence measures digital commerce directly from the consumer, across all retailers, at the item level, and over time. It has a panel of over 4.4. million online shoppers.