Deneve joined Apple in 2013 after serving as chief executive officer at fashion brand Saint Laurent. He now reports to Apple Chief Operating Office Jeff Williams rather than CEO Tim Cook directly.
Deneve had been employed at Apple before 2013. He worked in sales and marketing for the company's European arm between 1990 and 1997. After that he started a career in the fashion industry with Courrèges, eventually becoming YSL's CEO in 2011.