Apple will turn over ad sales for its Apple News app to Comcast’s NBCUniversal in an exclusive deal that starts in January, according to recode. The new deal means that NBCUniversal, instead of Apple, will sell any remaining ad inventory.
Recode says that publishers who put content on the app can still sell their own ads and will keep 100% of the revenue from any ads they sell. As previously, publishers will keep 70% of those sales. In a note to her staff, NBCUniversal sales boss Linda Yaccarino said her organization would create a dedicated sales group for the app, according to recode.
News is a mobile app and news aggregator bundled with iOS (9 and 10). Users can read news articles with it, based on publishers, websites and topics they select. There are subscriptions for certain news sources and publishers, as well as an opt-in system for breaking news notifications and email on top news stories. According to Apple, News now has 70 million users.