Cellcom, Israel's biggest mobile phone operator, is bringing its Cellcom TV Internet TV service to the fourth generation Apple TV, notes Reuters. The company also launched a Cellcom TV app.
Cellcom says it will be the first in Israel to offer its multi-channel television, including broadcast channels and video on demand content, on Apple TV's streaming service at no extra charge. The company is a newcomer to the Israeli television market. Seeking new streams of revenue, it launched a low price,
Cellcom has now surpassed 100,000 subscribers. It added 12,000 subscribers in the last quarter.