Israel's biggest mobile phone operator brings its Cellcom TV Internet TV service to the Apple TV

Cellcom, Israel's biggest mobile phone operator, is bringing its Cellcom TV Internet TV service to the fourth generation Apple TV, notes Reuters. The company also launched a Cellcom TV app.

Cellcom says it will be the first in Israel to offer its multi-channel television, including broadcast channels and video on demand content, on Apple TV's streaming service at no extra charge. The company is a newcomer to the Israeli television market. Seeking new streams of revenue, it launched a low price,

Cellcom has now surpassed 100,000 subscribers. It added 12,000 subscribers in the last quarter.