Rumor: Apple to integrate AR technology into its Camera app

Apple plans to integrate augmented reality (AR) technology into the iPhone’s Camera app, according to Business Insider, quoting an unnamed “person familiar with the matter.”

The effort “reflects Apple’s near-term desire to put augmented reality technology into consumers' hands even as it develops special glasses that could eventually change the way people perceive their surroundings,” the article adds. Apple also recently hired an expert in head-mounted displays, in the latest sign of its longer-term glasses initiative, according to Bloomberg.

Chances the rumor is true (IMHO): 90%. After all the company has been granted several patents for augmented reality technology.