Apple Pay now supports instant donations to nonprofits

Apple Pay support for charitable donations kicks off today with nonprofits ranging from global organizations such as UNICEF to startups like charity: water. Nonprofits will offer Apple Pay over the coming months so their supporters can make easy, secure and private payments, according to Apple.

“We’re making it incredibly easy to give back with Apple Pay,” says Jennifer Bailey, Apple’s vice president of Apple Pay. “Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve.”