Rumor: Apple Music preparing for a major price drop

Apple Music may be preparing for a major price drop, a pair of sources "working closely" with the streaming service told Digital Music News.

The changes are still under discussion, albeit "under serious discussion.” If implemented, the decrease could be as much as 20%, which would put the monthly regular rate below $8 and allow Apple to minimize any damage from "seriously undercutting Amazon Music,” according to Seeking Alpha.