ExoLens introduces PRO and PRIME accessory lenses for the iPhone 7

ExoLens has launched the ExoLens PRO and PRIME ranges of accessory lenses for the iPhone 7. Each line is designed for a specific consumer.

First to market will be the ExoLens PRO Wide-Angle and Telephoto Kits for the iPhone 7. These kits will bring the aspherical lens technology previously reserved for high-end DSLR lenses straight to your iPhone as a compact mobile accessory lens, says John Fellowes, CEO of Fellowes Brands, which acquired ExoLens in 2014. All PRO Kits come with the new machined aluminum ExoLens Edge mount, which features an integrated cold shoe accessory mount (compatible with accessories such as external video light) and key ring loop.

The ExoLens PRO Wide-Angle Kit with Optics by ZEISS features a ZEISS Mutar 0.6x Asph T* Wide-Angle lens, which provides virtually no distortion and exceptional edge-to-edge contrast, Fellowes adds. This Kit is designed to help professionals capture expansive scenery and immerse viewers with frame filling detail, while expanding the frame of the iPhone. The ExoLens PRO Wide-Angle Kit with Optics by ZEISS will be available for the iPhone 6/6s, iPhone 6 Plus/6s Plus, and iPhone 7 in December for $199.99.

The ExoLens PRO Telephoto Kit with Optics by ZEISS features a ZEISS Mutar 2.0x Asph T* Telephoto lens. The Kit offers photographers a narrow depth of field to add a bokeh to the background while focusing attention on the subject. The focal length of the telephoto allows the contours of the face to appear more natural and closer to real life, and is ideal for street photography, portraits or capturing events. says Fellowes. The Telephoto Kit will be available for the iPhone 6/6s, iPhone 6 Plus/6s Plus, and iPhone 7 in December for $249.99.

ExoLens PRO Macro-Zoom Kit with Optics by ZEISS features the ZEISS Vario-Proxar 40-80 T* macro-zoom lens. The ZEISS Vario-Proxar 40-80 T* macro-zoom lens has a variable focal length of 40 to 80 millimeters. In combination with the optics of the smartphone camera, turning the ring does not result in an increase or reduction of the field of view, Product Developer Vladan Blahnik from ZEISS explains. Instead, the ring functions much like a manual focus with which different planes can be set. 

“If photographers want to shoot objects that are three to five centimeters away, they turn the ring to the right as far as it will go, and to the left for objects that are five to eight centimeters away,” Blahnik says. “This allows users to capture objects measuring three to twelve centimeters filling the complete field of view and capture astonishing details beyond what is visible to the human eye to put you impossibly close to the subject.”

The PRO Macro-Zoom Kit will be available for the iPhone 6/6s, iPhone 6 Plus/6s Plus, and iPhone 7 in January for $199.99.