Apple fans have long complained about its online and cloud services. The company may be listening. Bloomberg says that the Cupertino, California-based company plans to unify its separate Internet services groups into a single campus to better compete with Alphabet Inc.’s Google and Amazon, Inc. in the cloud.
Quoting unnamed “people familiar with the plans,” Bloomberg reports that Apple cloud services teams run by Eddy Cue, senior vice president of Internet Software and Services — including Siri, Maps, iCloud, Apple Pay, Apple News and parts of iTunes and Apple Music — will move together into the company’s existing Infinite Loop campus in Cupertino. Now, most Apple services are developed separately from each other in office parks rented out in other parts of Cupertino and Sunnyvale, California.
The current structure contributes to software bugs and slow product development, Bloomberg’s sources said. Bringing the teams together at a single, dedicated campus is designed to improve growth of the services business and fight competition from Google and Amazon, they added.