Apple receives two honors at the 2015-2016 Global Top Brands awards ceremony

The 2015-2016 Global Top Brands award ceremony, hosted by International Data Group (IDG), was held at this week’s Consumer Electronics Show (CES) in Las Vegas. Apple received two honors.

IDC’s Global Top Brands campaign is a celebration of the most influential and innovative consumer electronic brands in the international market. Josh London, chief marketing officer of IDG Communications, unveiled the award lists of 2015-2016 Global Smart Connected Devices Brands Top 15 and 2015-2016 Global Smart Phone Brands Top 15. 

Altogether, six Chinese smart connected device brands entered the honor roll, including Lenovo, Huawei, ZTE, TCL Communication, Coolpad and MI, along with their two world-renowned counterparts, Apple and Samsung. The highlights at the 2015-2016 Global Top Brands ceremony, the two award lists of 2015-2016 Global Smart Connected Devices Brands Top 15 and 2015-2016 Global Smart Phone Brands Top 15, selected and compiled jointly by IDG and International Data Corporation (IDC), based on the most authoritative market research results from IDC, presented a thorough overview and analysis of the development of global smart connected devices and smart phone industry in 2015.

The award receivers of 2015-2016 Global Smart Connected Devices Brands Top 15 included the following brands: Samsung, Apple, Huawei, Lenovo, MI, LG, ZTE, ALCATEL ONETOUCH (TCL Communication), OPPO, vivo, Microsoft, Coolpad, Sony, Meizu and HTC. The 2015-2016 Global Smart Phone Brands Top 15 went to Samsung, Apple, Lenovo, HUAWEI, MI, LG, HP, ZTE, ASUS, Dell, ALCATEL ONETOUCH (TCL Communication), OPPO, Microsoft, vivo and Coolpad.