Okay, folks, put down your iPhone and iPad and go for a walk, read a book, or take up a sport. We’re spending too much time on our mobile devices.
In 2015 overall app usage grew by 58%, according to Flurry Insights with app usage defined as a user opening an app and recording what we call a “session.” With the exception of Games, every app category posted year-over-year growth with Personalization, News & Magazines and Productivity leading the way with triple-digit growth.
Flurry tracks over 2.1 billion smart devices, worldwide on a monthly basis. While the growth rate has declined (58% in 2015 compared to 76% in 2014 and 103% in 2013), it remains stunning as rates like these are rare in mature industries, notes the research group. What was even more impressive is the majority of that growth rate came from existing users versus new users.
In fact, in 2015, Flurry estimates that 40% of the 58% total growth in sessions came from existing users, compared to 20% in 2014 and 10% in 2013. This jives well with the report the group released last summer, showing a fast increase in “mobile addicts."