According to the IDC research group — as reported by Market Realist (http://tinyurl.com/hrvh9hf) — Apple’s tablet market share fell from 22.1% in the third quarter of 2014 to 20.3% in the third quarter of 2015, though the iPad Pro is predicted to help reverse this trend.
Apple tablet shipments fell from 12.3 million units to 9.9 million units in the same period.
“Apple still holds the top position in the worldwide tablet market, although the days of deifying the iPad as the ultimate tablet may have come to an end. Apple’s self-cannibalization and increasing competition from PC vendors with detachable tablets have both contributed to a decline in iPad shipments. However, the impending launch of the iPad Pro may serve as a silver lining as the market shifts towards productivity-enabling devices.”