Apple shines in 1010data’s Ecommerce Awards

1010data, Inc., a “big data” discovery platform, has announced the winners of the first annual 1010data Ecommerce Awards presented by TWICE (This Week in Consumer Electronics). Apple collected a boatload of honors.

The awards recognize the best-selling consumer electronics brands online at the top 100 retailers in the US. Winning brands are ranked both by the total dollars of their product sold online and by number of units sold online during 2015. Winners fall into two categories: ranked by total dollars sold online and by total number of units sold online.

Ranked by total dollars sold online, Apple placed first in the Laptops category with 38.6%, followed by Dell (15%) and ASUS (10.3%). In the Smartphone category, Apple was first with 36.7%, followed by Samsung (15%) and Motorola (10.8%. In the Tablets division, Apple was first with 38.7%, followed by Microsoft (22.7%) and Amazon (18.5%). In the Wearables division, Apple was first with 47.9%, followed by Fitbit (27.5%) and Motorola (3.7%).

Apple took first place in the Laptops category (based on the number of units sold) with 20.3%. Dell was in second place with 17.3%, and HP in third place with 15.4%. 

Ranked by the total number of units sold online, Apple was number one in the Laptops division with 20.3%, followed by Dell (17.3%), and HP (15.4%). Apple took first place in the Smartphones division (based on the number of units sold) with 21.8%, followed by Samsung (11.9%) and Motorola (9%.). In the Tablets division, Apple had to settle for second place with 22.6%; Samsung won with 31.2%). In the Wearables division, Apple was also second (14.9%), beaten by Fitbit (36.5%).

Winners were determined using 1010data’s Consumer Purchase Panel. They were chosen across 11 categories, including activity trackers,