78% of mobile shopping over the holiday period was done on iOS devices

E-commerce revenue was up 16.2% on Cyber Monday 2015 compared to Cyber Monday 2014, making it the biggest day in US online shopping history. And the The vast majority (78%) of mobile shopping over the full holiday weekend (Thanksgiving day – Cyber Monday) was done on Apple iOS devices.

For the full holiday weekend, revenue growth over 2014 was up16.4%. The strong growth overall for the weekend was driven by mobile shopping (Apple devices in particular), email marketing, and Google search.

These holiday data points are from The Custora E-Commerce Pulse, a free online dashboard tracking real-time online transactions from over 200 US online retailers, 500 million online shoppers, and over $100 billion in transaction revenue. Though iOS devices accounted for 78% of mobile shopping, that’s down from 79.6% in the year-ago period. Android’s share rose from 19.7% to 21.6%.