Rumor: Apple wants to produce original content for a planned TV streaming service

According to TheStreet, Apple is looking to product original content for its upcoming TV streaming service a la Netflix, Hulu, and Amazon Prime. 

The Cupertino, California-based company began sounding out Hollywood's creative community late last year, but has yet to sign any agreements, the article says, quoting two unnamed people with knowledge of the overtures.” One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7.

What do we know about Apple's rumored TV service, which I call Apple Web TV? The Wall Street Times says that Apple has talked — to no avail, so far — with programmers to offer a slimmed-down bundle of TV networks that will be available on Apple gadgets such as the Apple TV, iPad, and iPhone. Apple purportedly wants the service to offer about 25 channels for US$30 and $40 per month. Apple’s Web TV offering will reportedly be anchored by broadcasters such as ABC, CBS and Fox, but won’t include smaller channels typically included in a standard cable TV package.

The rumor mill says the original plan was for Apple Web TV to launch aside the fourth gen Apple TV. That didn’t happen, apparently because the company couldn’t hammer out deals with various TV networks and companies.