AWT News Update: January 29, 2016

For this last podcast of the month of January we have a few little news tidbits to make your afternoon:

  • Apple and London Mayor Boris Johnson show up in the news again
  • The UK's Guardian newspaper apparently had issues finding anything good to say about Apple, so they interviewed people who didn't work there
  • Have a 12-inch MacBook? A new flash drive from Sony will catch your interest
  • Google delivers a dedicated AdWords app for iOS

Text is below, or you can watch a video version here.

Text Version

Hi, I’m Steve Sande from Apple World Today, and this is the AWT News Update for January 29, 2016. Our sponsor this week is [younity], a powerful cross-platform personal cloud solution for Mac, PC and iOS. Check it out on the AWT website today, or click the link found in today’s show notes.

Last week we had a short note about how London mayor Boris Johnson was supporting Apple’s position in the European Commission’s tax inquiry. Now Johnson and Apple are connected in another way, as it was disclosed in The Architect’s Journal that the mayor flew to San Francisco in February 2013 to pitch Apple on sponsoring the Garden Bridge, a proposed pedestrian walkway over the River Thames. The trip was reportedly financed by taxpayers, which is being considered a bit of a scandal considering that the bridge procurement process hadn’t been completed. Apple doesn’t usually sponsor buildings and landmarks, and the company says that it has no involvement in the project at this time. Perhaps Apple’s billions of dollars in cash reserves seemed like a good funding idea to Johnson.

A ridiculous report in the UK’s Guardian newspaper that said that Apple’s corporate culture is hindering recruitment and talent retention has been widely panned today, mainly due to the fact that the most of the sources interviewed by the paper have either never worked at the company or even applied for jobs there. A freelance developer whose company develops iOS apps described Apple’s work environment as “hostile” with long work hours and pressure from upper management, although he never applied at the company. Another negative cited in the article was Apple’s culture of secrecy, with one recruiter stating that since Apple employees can’t talk about what they’re working on, it hinders their social status. And finally, the company’s failure to provide free lunch and phones like other Silicon Valley was seen by the author as more proof that the company doesn’t seem to understand what it takes to hire smart new talent.

Users of the 12-inch MacBook who are searching for a flash drive that works with the device’s USB-C port can look forward to a new product from Sony that will come out sometime in February. The USM-CA1 features both USB-A and USB-C connectors making it simple for the flash drive to be used to move files from an older computer to the small MacBook. The series will come in 16, 32 and 64GB configurations, supporting read speeds up to 130MB/second. There’s no word on pricing of the Sony flash drive.

Do you work for a company that uses Google AdWords for advertising? If so, you’ll be glad to know that Google has just launched a dedicated AdWords app for iOS. The free app gives advertisers a summary of clicks and impressions over time, lets users start or stop ad campaigns, adjust daily budgets, and control bids for ad groups or keywords. This should be helpful for any advertiser who doesn’t want to be tied to a computer just to keep online advertising campaigns up and running.

I’ll be back on Monday with another edition of the AWT News Update.