New mobile research from Parks Associates finds that 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. The research group says that one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.
"Smartphone penetration has reached 86% of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control," says Harry Wang, director, Health & Mobile Product Research, Parks Associates. “
Among smartphone users ages 18-24, 48% use voice recognition software, and use of Siri, Apple’s “personal digital assistant,” among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri.
"Following Apple's lead with Siri, other brands have created 'personalities' for their voice-control solutions, like Alexa for Amazon Echo and Cortana for Windows Phones," Wang says.