Apple is among the tech sponsors of the Super Bowl Host Committee, according to the Wall Street Journal. The committee is the liaison between the National Football League and the local community. The 2016 Super Bowl is slated for Feb. 7 and will be played at Levi’s Stadium in Santa Clara, California.
“Tech companies saw this as an opportunity to host a very important local Bay Area initiative,” Keith Bruce, chief executive of the Super Bowl Host Committee, told the WSJ. “The Super Bowl is a huge part of American culture and it’s the most-watched sporting event in the U.S. The scale of it was definitely attractive to tech firms, and the fact that it touches so many different types of people.”
Leading up to Super Bowl 50 is a weeklong series of public events held throughout the region, including the NFL Experience and the Super Bowl City fan village, featuring activities for all ages that celebrate the game of football, as well as all that the San Francisco Bay Area has to offer from arts and culture to live entertainment, and food and drink.
The Super Bowl 50 Host Committee is focused on creating a Super Bowl “that not only brings people together, but also gives back in a meaningful way and leaves a lasting impact in the Bay Area.” The Host Committee “seeks to make Super Bowl 50 the most giving ever, and is investing in Bay Area community initiatives and high-performing nonprofits through the 50 Fund, its signature philanthropic fund.”