Alone in a secret lab, Tim Cook counts down from ten. "...three...two...one." His wrist vibrates. It's a crude smiley face drawing from Jony Ive along with the words, "Go time." The Apple Watch embargo dissolves into nothingness and the first reviews hit the internet.
Top technology writers have published their reviews, having spent a good amount of time with Apple's latest device. Here's a bit of what they had to say.
David Pogue, writing for Yahoo! Tech: "The Apple Watch is light-years better than any of the feeble, clunky efforts that have come before it. The screen is nicer, the software is refined and bug-free, the body is real jewelry."
Nilay Patel, writing for The Verge: "The Watch seems like it can do a little bit of everything instead of one thing really well. So I’m putting my phone in my pocket and this Watch on my wrist, and we’re taking this trip together."
Geoffrey A. Fowler, writing for the Wall Street Journal: "For now, the Apple Watch is for pioneers. I won’t pay the $1,000 it would cost for the model I tested, only to see a significant improvement roll in before too long. But I plan to pay $400 for the 42mm Sport version once it’s on sale. That’s worth paying for a front-row seat for what’s next in tech."
Lauren Goode, writing for re/code: "...But Apple Watch is not a cure-all, and it’s likely not a timepiece you will pass down to your grandkids. It is a well-designed piece of technology that will go through a series of software updates, until one day, years from now, when the lithium ion battery can no longer hold much of a charge and it won’t seem as valuable to you."
Joshua Topolsky, writing for Bloomberg: "The Apple Watch is cool, it’s beautiful, it’s powerful, and it’s easy to use. But it’s not essential. Not yet."