Apple has been sending emails to customers scheduled to receive their Apple Watch today, urging them to schedule an online Watch setup with an employee. Apple describes the service thusly:
"It’s a video session where we show you how to set up Apple Watch with your iPhone, walk you through some key features, and answer your questions. We’ll also point out some great apps, and help you personalize your device."
To partipate, you must have an Apple Watch, an iPhone 5 or later and a computer or iPad to view the video. Apple's email includes instructions for booking a session.
Apple has done One-on-One sessions for customers at Apple Stores, but this is the first I've seem offer such a service via live online video. It's pretty cool and I imagine a nice way to familiarize people with an altogether new product.