Hotel chain Marriott and retail site Etsy have both announced their intentions to support Apple Pay following the company's announcement's this morning.
First up, the Marriott has announced that three U.S. locations will support the service in the near future, including the Ritz-Carlton at Central Park, the San Francisco Marriott Marquis, and the Courtyard Chicago Downtown.
Meanwhile, Etsy detailed its plans to support Apple Pay, noting that "...sellers who already accept Direct Checkout, currently available in 22 countries, will automatically be eligible to receive payments via Apple Pay from US buyers."
Our take on the news
Expect the figure that Cook quoted today -- 700,000 participants -- to grow by leaps and bounds. The popularity of the iPhone 6 and 6 Plus are now doubt a factor behind the adoption rate. Now imagine that Apple Pay is even easier to use with Apple Watch. Apple Pay should have a good 2015.