Apple CEO Tim Cook took the airwaves this week with a surprise call into CNBC's Mad Money show. In its 10th year and hosted by Jim Cramer, the show invites callers to talk about stocks. Cook's conversation with Cramer lasted 7-minutes and covered a variety of topics, including Apple Pay, ResearchKit and more. You can watch the segment in the video embedded below.
Our take on the news:
Tim Cook is a down-to-earth CEO, who enjoys talking about Apple. He doesn't shun public forums and is often spotted talking to customers and staff at the Apple Stores that he visits.