Apple today announced that it plans to build its first two data centers in Europe to host iCloud, iTunes and other online services. Located in Ireland and Denmark, these facilities will be powered by 100 percent renewable energy.
Our take on the news:
Apple is expanding its global reach while continuing to innovate in many areas beyond the iPhone, iPad and Mac. With increasing revenue coming from countries outside the US, Apple needs to build data centers to support the needs of these international customers.
When it expands its operations, Apple thinks green, leading the way with its emphasis on corporate environmental responsibility. This program includes the use of renewable energy in its data centers, the incorporation of green materials into its products and recycling programs that encourage the responsible disposal of electronic devices.