Pinterest today announced new "app Pins" that promote apps in the iOS App Store. The app pins join exisiting specialty pins designed to share recipes, products and articles.
The new app Pins will link to an iOS app and allow you to download the app to your phone without leaving the Pinterest app. Apple also added an App Store profile to showcase the latest and greatest app Pins, while Pinterest is promoting their own app Pins on the Staff Picks board.
Our take on the news: Brilliant move by Pinterest to bring the App Store to the social network's 70 million users and help them find useful apps for their iPhone or iPad.