Apple is the number two wearables vendor in the global wearables market, thanks to the Apple Watch, according to a new report from IDC. The research group says the company has 18.6 percent of the market with sales of 3.9 million smartwatches in the third quarter.
Fitbit is the number one vendor. The research says it has 22.2 percent of the worldwide wearables market with sales of 4.7 million in quarter three. Others in the top five, and their market share, are: Xiaomi (17.4 percent), Garmin (4.1 percent), and BBK (3.1 percent).
IDC says Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.
Fitbit relied on its popular Fitbit Charge and Fitbit Surge models to maintain its leadership in the worldwide wearables market, and also saw continued growth within the Asia/Pacific and Europe, Middle East, and Africa (EMEA) markets, according to IDC.