US online consumer goods sales have grown 33 percent over the past 12-month period with smart watches leading the pack, according to 1010data’s Ecom Insights Panel. Through November 2015, 1010data has tracked more than $80 billion spent at over 100 online retailers.
The smart watch category was brought into the mainstream when the Apple Watch was launched and quickly rose to market share leader ahead of Pebble, Samsung and Motorola. Additionally, virtual reality glasses have seen exponential growth (1,243 percent), along with mobile car charger sales (80 percent), speakers (71 percent), headphones (56 percent) and soundbars (44 percent).
2015 was a banner year for traditional personal computer makers, too, as Lenovo, Microsoft, Dell, HP, ASUS, and Apple all grew at a faster rate than the total eCommerce market. Apple's Mac grew 37 percent year-over-year and was the largest revenue generating brand by more than double Samsung. Its base was just significantly larger than the rest, which accounts for the lower year-over-year growth, according to 1010data’s Ecom Insights. 1010data’s panel consists of millions of online shoppers in the U.S. who allow 1010data to anonymously track their online behavior for market research purposes, including e-commerce activity.