A new report from Consumer Intelligence Research Partners — as noted by RCR Wireless News — says that Apple is stealing users from Android in record numbers. The study is based on a survey of 300 U.S. Apple users Oct. 27 through Nov. 12.
The report found 26 percent of consumers who bought the iPhone 6s in the first month it was released were former Android users. That’s up 12 percent from last year and 23% since the launch of the iPhone 5s in 2013, according to the study.
“The iPhone 6s and 6s Plus launch attracted a greater percentage of Android owners compared to a year ago,” says Mike Levin, partner and co-founder of CIRP. “This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years. The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching.”
CIRP provides “equity securities research to the investment community using advanced consumer market research strategies, methods, and analysis.”