Apple names Jeff Williams COO, Phil Schiller expands role, Tor Myhren is new VP of Marketing Communications

Photo of Jeff Williams via Apple Inc. 

Photo of Jeff Williams via Apple Inc. 

Apple announced a change in executive leadership at the company today, with Jeff Willams named Chief Operating Operator and Phil Schiller taking over leadership of all App Stores across all platforms. 

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Myhren is coming into Apple from Grey Group, where he was chief creative officer and president of Grey New York. Grey was named Adweek's Global Agency of the Year in both 2013 and 2015 under his direction.

Not to be left out of the fun is Johny Srouji, who was named senior vice president for Hardware Technologies. Srouji has been with Apple for nearly eight years as vice president of Hardware Technologies, where he oversees silicon and hardware technologies for Apple's product line. Srouji joined Apple in 2008 to lead development of the A4, which was Apple's first in-house design of a system on a chip.