Many customers waited out the record-smashing weekend to jump online for Cyber Monday deals -- with more people than ever reaching for their smartphones and tablets. Apple's mobile devices dominated total mobile revenue with 79 percent from iPhones and iPads, while Android phones and tablets accounted for 21 percent, according to Branding Brand, which launches and optimizes web, app, and in-store shopping experiences for 200 major brand.
Mobile devices produced 27 percent of total online revenue, up 10 percent from 2014. Smartphones were responsible for 16 percent of total online revenue, an increase of 41 percent, according to Branding Brands.
Unlike recent years, when customers researched on mobile and bought in-store or on desktop, more shoppers made their purchases on mobile sites, leading to a 16 percent increase in conversion from 2014. Smartphones saw a 23 percent year-over-year increase in conversion, while tablets saw a 14 percent year-over-year increase.
Overall, 53 percent of total online visits to retailer sites came from mobile devices, a 14 percent year-over-year increase. Of total online visits, smartphones generated 42 percent (64 percent for iOS; 36 percent for Android), and tablets produced 11 percent (86 percent for iOS; 14 percent for Android).