Macphun creates a lot of photography apps for Mac, and today the company announced a new member of its complete line of software. Aurora HDR (US$39.99 intro price, $49.99 afterward) will be available on the Mac App Store starting on November 19. A Pro edition is available for pre-order now; Aurora HDR Pro has an introductory price of $89.99 (normal price $99.99), and pre-orders can be made from www.macphun.com and www.stuckincustoms.com.
If you recognize that last web address, then you're obviously one of the many fans of Trey Ratcliff. Ratliff is considered to be one of the world's leading experts in high dynamic range (HDR) photography and has been working with Macphun for the past year to bring what he considers to be "the ultimate HDR software" to market.
What HDR does is take bracketed photographs that are shot in underexposed, normal and overexposed exposures, then uses algorithms to blend the images to make photos that are closer to what the eye sees and overcome the limitations of image sensors. The iPhone and iPad cameras can do HDR photography, but applications such as Adobe Photoshop have been required in the past to get professional results. Now anyone can master HDR with Aurora HDR.
In addition to creating standard HDR images, Aurora HDR also has a number of presets built in that are applied with a single click. The presets include a Signature Pro group designed by Trey Ratcliff, and tools provide complete control over detail enhancement, color, tone, radiance and more. There are even layers, masking and brushes for selective editing of images.
Aurora HDR can be used either as a standalone app or as a plug-in for Aperture, Photoshop, Photoshop Elements and Lightroom, and the app supports RAW, JPG, TIFF and other popular digital camera file formats.
Apple World Today will have a full review of Aurora HDR in the very near future. In the meantime, put in your pre-order for Aurora HDR Pro today and start taking those bracketed photos with your DSLR.