IBM predicts Cyber Monday online sales will grow by more than 18 percent compared to 2014. Driven by a surge in mobile shopping, consumers indicate that Samsung, Sony and LG TVs as well as Apple Watch and Beats by Dre are at the top of their shopping lists, according to the IBM Watson Trend App.
IBM Watson Trend features the hottest 100 consumer electronics, toys and health and fitness products at any given time. It’s available for free download in the Apple App Store.
According to IBM Watson Trend, smartphones remained the shopper's device of choice. They ccounted for 44 percent of all online traffic, more than three times that of tablets at 14.1 percent. Smartphones surpassed tablets in sales, driving 18.6 percent of online sales (up 65.7 percent over 2014) versus tablets at 17.7 percent.
IBM Watson Trend leverages natural language and machine learning technologies to uncover consumer preferences, pinpoint patterns and trends and reveal why people are choosing certain products or brands. IBM Watson Trend also features predictive analytics that allow it to forecast if a particular trend is a fleeting fad or will continue to remain strong.