On the all-important Black Friday shopping day on November 27, analyst Daniel Ives of FBR & Co. checked with a number of Apple retail stores and based on his estimates, Ives believes that Apple could end up selling 6 million Apple Watches in the quarter ending December 31, 2015.
Ives had previously estimated that Apple had already sold 6 million Watches this year, which would bring the total sold in 2015 to 12 million. Apple doesn't release sales figures for the Watch, but has repeatedly noted that sales are growing. A look at financial filings by Apple demonstrated that the devices have contributed $1.7 billion in sales in the first five months of existence, and Apple noted in July that the Watch had sold more units in the first nine weeks of life than the iPad sold in its first 80 days -- that number is around 3 million.
Ives thinks that wearable devices are a potentially $20 billion-plus opportunity for Apple over the next three years, and FBR maintained its "outperform" rating on AAPL as a result.