As of the third quarter of 2015, the Apple TV has 20 percent of the global digital media streamer market share, according to new data from Strategy Analytics.
However, the fourth generation Apple TV didn’t go on sale until October, so had little impact on these stats. Look for Apple’s set-top box to garner a bigger share of the digital media streamer market in quarter four. Google’s Chromecase has 45 percent, Amazon Fire TV has 16 percent, Roku has 16 percent, and “others” have 13 percent, the research group says. The new report from Strategy Analytics also notes that:
Global shipments of all connected TV devices (including smart TVs, Blu-ray players, game consoles and digital media streamers) reached 53 million units in the third quarter and are on target to hit 221 million units for the full year, representing growth of 17 percent.
Samsung continues to dominate the global smart TV market from LG and Sony and it now accounts for 1-in-4 smart TVs in use worldwide. During the quarter, Philips joined Sony and Sharp in offering smart TVs with Google's Android TV platform in a number of its mid to high end ranges. Android TV captured an estimated 8-10 percent share of the overall smart TV market during the third quarter.
Within the game console market, Sony shipped more than double the number of consoles as Microsoft in the quarter although the Xbox One is expected to close the gap on the PS4 during the final quarter thanks to its appealing first and third party bundles.