Link: How To Launch a Mac App and Become #1 Top Paid App Globally

What do you do when you're already a successful developer of iOS apps and you decide to go into the Mac app market? Denys Zhadanov of Readdle has published an outstanding piece on Medium titled How To Launch a Mac App and Become #1 Top Paid App Globally that talks about how Readdle leveraged its popularity on the iOS market to take the PDF Expert app to Apple's desktop operating system. 

Whether you're a budding developer just getting started in the world of app development or a marketing manager at an existing iOS development shop considering whether or not to expand into the world of OS X, Zhadanov's article is definitely worth a read.