One of my fellow bloggers at TUAW was Michael Grothaus, whom I also co-authored a number of books with. Michael had a great idea for a startup over the past few years and was able to bring his product to fruition. The SITU smart food nutrition scale works with a companion app on the iPad, weighing your food not only by grams and ounces, but by the calories and nutrients found in the ingredients.
Well, Michael lost a lot of weight using his own product, and he wants to share the joy of fitness this holiday season by offering a 25% discount on the usual SITU retail price of $119.99 / £79.99 / €109.99. To take advantage of the Black Friday deal, just head to the SITU website between now and November 28, put a SITU scale in your virtual shopping cart, and then enter the promo code BLACKFRIDAY when you check out.
The SITU Scale app has recently been updated to support custom food entry and custom dishes and portions. By knowing what’s in the food you eat from calories to sugar, salt, protein and more, you’ll be able to see how your food choices can really make a difference not only in your weight, but your overall health as well.