A look at the first Jony Ive-designed Apple Store

Brussels, Belgium Apple Store. Photo courtesy of Apple, via Business Insider

Brussels, Belgium Apple Store. Photo courtesy of Apple, via Business Insider

Apple Chief Design Officer Jony Ive and Retail VP Angela Ahrendts have been working on creating a new design baseline for Apple Stores. Business Insider has a set of beautiful photos showing the new Apple Store in Brussels, Belgium that opened in September. It's apparently the first all-new store designed by Ive, and it's gorgeous.

Featuring trees, floor-to-high-ceiling glass panels (some of which curve around the corners of the store), and redwood tables and panels for selling Apple Watches and other accessories, the new store is inviting, natural, and altogether incredible. 

Brussels, Belgium Apple Store. Photo courtesy of Apple, via Business Insider

Brussels, Belgium Apple Store. Photo courtesy of Apple, via Business Insider