With today’s launch of the iPad Pro, Apple is making a long-term commitment to the tablet, according to Rhoda Alexander of IHS Technology, a provider of global market, industry and technical expertise.
“With a mid-November launch, Apple may struggle to reach the three million mark on sales of the new iPad Pro, but supply is likely to be more of an obstacle than demand,” she says. “With the current 2015 production outlook targeting a figure slightly below two million units demand could easily outstrip supply.”
In 2013 11-inch and larger tablets accounted for just 3.1 million units in an overall market of 241 million. That’s a figure equal to shipments of the original iPad in its first quarter on the market. In 2015 that number is expected to pass 10 million units, with a solid boost from the new iPad Pro.
“With 200 million units in the 2015 installed base of iPads, there is a huge potential market out there,” says Alexander.