Developers are happy! Tim Cook is happy! John Legere is happy! It's a happy day all around on the AWT News Update:
- Devs get Tech Talks for tvOS/Apple TV and a lot of TestFlight love
- Tim Cook gives a long interview with The Telegraph and talks about cannibalization (of the iPad mini, don't worry)
- T-Mo is going all video-happy with BingeON
Text version is below, video edition is here.
Hi, I’m Steve Sande from Apple World Today, and this is the AWT News Update for November 10, 2015. Just a reminder, if you happen to run a company that’s looking for advertising or sponsorship opportunities, be sure to check out our sponsor page on the Apple World Today website.
Apple made developers happy today, adding the capability of inviting up to 2,000 external testers to beta test apps through TestFlight for iOS and tvOS. For internal testing, TestFlight is limited to 25 team members with up to 10 devices each. The beta periods were doubled as well, going from 30 days to a full 60 days now. Apple is keeping developers happy in other ways as well, releasing several new software betas and announcing Tech Talks today. Those Tech Talks are focused on Apple TV and tvOS, and will be held in Toronto, Los Angeles, Austin, Seattle, Cupertino, Berlin, London, New York, Tokyo and Sydney between now and February 3rd.
Apple CEO Tim Cook was in London yesterday, and both a long interview and article about Apple were in the UK paper The Telegraph today. Cook’s first surprise comment was about PCs, saying “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” Cook went on to say that “Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else other than their phones”. Cook believes that the two big markets for the device will be creatives, who will love the sketching capability with the Apple Pencil, and music and movie consumers. The author of the Telegraph article noted that “the sound system and speakers are so powerful that the iPad appears to pulsate in one’s hands when one plays a video.” Sounds like just the thing for watching action films! Cook was asked about whether or not the launch of larger iPhones and iPads will squeeze the iPad mini out of the market. He responded that “…I think it clearly created some cannibalization — which we knew would occur — but we don’t really spend any time worrying about that, because as long as we cannibalize ourselves, it’s fine.” Finally, Cook made comments about the Apple Watch, saying that the company doesn’t want it to become a regulated, government-licensed health product. He did say that “you can envision other things that might be adjacent to hit — maybe an app, maybe something else”.
T-Mobile CEO John Legere once again disrupted the mobile carrier world today, announcing new BingeON plans that will let users stream as much video as they want without it counting toward their data plan. BingeON supports 24 services at launch, including Netflix, HBO Now, Hulu, Sling, ESPN, Showtime, NBC Sports, FOX Sports, MLB.com, Ustream and more. Legere said the program will be open to any services that want to become part of it, which means that more content providers will most likely sign on soon.
I’ll be back tomorrow afternoon with another edition of the AWT News Update.