Apple, Nike, Samsung, Sony and Microsoft lead the top 100 Millennial Brands, according to a study released by digital ad agency Moosylvania, a national digital agency, specializing in Millennial consumer marketing. The research compiled favorite brands based on three years of millennial research.
The study also showed that entertainment as a reason to connect transcends all others when it comes to consumer validation, according to the research group. In fact, the study revealed how millennial cohorts prefer fun and entertaining content to news and information in their social feeds by a margin of six-to-one.
"Entertainment provides a natural opportunity for a brand to connect as shareable content," says Norty Cohen, CEO of Moosylvania. "These cohorts are marketing themselves, and when a brand doesn't take itself too seriously but instead provides fun that can be shared, it works."
He adds that said many marketers think social connectivity is an opportunity to share brand facts when, in fact, it could be a better opportunity for brand websites and other platforms.
Approximately 3,500 Millennial consumers -- defined as those born between 1980 – 2002 -- were asked to name their three favorite brands unaided in each of the past three years. Respondents were also asked what these brands were doing to gain their loyalty. Brands that represented clothing, technology, retail and a few consumable products continued to dominate the list. In fact, Apple finished at the top each time. Rounding out the Top 15 are Nike (2); Samsung (3); Sony (4); Microsoft (5); Target (6); Amazon (7); Google (8); Walmart (9); Coca Cola (10); Nintendo (11); Forever 21 (12) Adidas (13); Jordan (14) and Pepsi (15).
“Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts. These brands are entertaining their consumers and making them feel or look good," Cohen says. "Making the list doesn't necessitate a large ad budget either. It's more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time."