Rose gold is the fastest selling iPhone model among Asian consumers

New iPhones in rose gold, a color Apple CEO Tim Cook said he hoped would appeal to Asian consumers, sold faster than all other new iPhones after sales started at midnight in Taiwan, reports the Central News Agency (as noted by, a global investment newswire). Retailers Tsann Kuen and STUDIO A sold out of rose gold by 1:20 am.

Tsann Kuen sold out of the rose gold 64G and 128G iPhone 6S and 64G 6S Plus in half an hour. It sold all 128G rose gold 6S Plus handsets in 80 minutes. Rose gold was more popular than expected among men, the company, which 1,000 new iPhones in all models for the first batch, said.

STUDIO A sold out all iPhone models in an hour, with rose gold running out of stock first. The rose gold models sold out in Japan 20 minutes after going on sale there and, in China, the black market price for the rose gold 6S Plus peaked at CNY 21,000 (USD 3,310) in September, notes the Central News Agency, Taiwan's official news agency.